Disaronno sets hearts racing with Valentines campaign

Post by BEcause XM

Liqueur brand Disaronno chose Valentines Day to launch an on-trade experiential campaign dubbed ‘Devotion or Desire’ to drive awareness and sales of the drink. Brand Ambassadors visited selected bars in Birmingham, Manchester and Edinburgh, offering drinkers 5cl samples with either coke or cranberry juice. Disaronno fans could purchase two drinks for the chance to receive chocolates and be entered into a prize draw for a ‘Devotion’ or ‘Desire’ themed prize.

Source: Event