Archive for January 2009

The Home Office created a thought-provoking experiential campaign at December’s Clothes Show Live to demonstrate to young people the effects of excessive drinking on their looks. Visitors to the branded stand were challenged to perform a series of tasks such as applying make up, whilst wearing goggles that mimic the feeling of being drunk. The stand also included a rail of fashionable clothes that were damaged after a drunken night out and a full length mirror showing a Brad Pitt lookalike before and after excessive drinking.   

Source: Marketingservicestalk.com

London-based fitness centre Gymbox implemented a ‘weighty’ experiential campaign to motivate gym-goers at Bank tube station this month. Rather than picking up conventional dumbbells or weights, commuters could flex and curl actual human beings – who come in a range of weights, shapes and sizes – via modified gym equipment.

Source: Event

Walt Disney is celebrating the launch of Bolt, its new movie based about the adventures of celebrity dog Bolt and his friend Rhino the hamster, by placing a 12-foot human hamster ball at Cineworld cinemas throughout January. Kids and their families will be encouraged to walk the red carpet and have a go at running in the giant ball. Kids can also take part in dog-themed games and walking a guide dog whilst blindfolded.

Source: Brand Republic

Swedish car manufacturer Volvo unveiled its new XC60 to its global dealers recently by transforming a disused customs house in Gothenburg into three floors of complete ‘Volvo-ness’.  The experiential space included four loft-style apartments designed around the lifestyles of typical customers, interactive workshop zones and an audio-visual product reveal space, designed to mimic Times Square at night.  Custom-built outdoor driving tracks completed the launch experience. 

Source: Conference and Incentive Travel

Search for:
POSTS BY CATEGORY

• No categories
sign up

BEcause its good to read our latest news
BEcause TWEETS

TAGS

3D alcoholic beverages Alcoholic drinks app augmented reality Automotive because BEcause Australia billboard Brand Experience British Gas Christmas coca cola digital drink event Experience experiential Facebook Fashion FMCG Food Food and drink guerilla marketing Health interactive iPhone Leisure & entertainment Leisure and entertainment london Marketing campaign Music New York Nike Perrier Retail roadshow sampling Social Media Sports stunt technology Telecoms travel and tourism twitter

• 
• 
• 
• 
• 

Copyright © 2012 BEcause * All rights reserved