Sony turns British universities into a Laughing Stock

Post by BEcause XM

Sony Pictures is promoting the DVD launch of its hit comedies such as The House Bunny and Pineapple Express with an experiential tour of British universities. The ‘Laughing Stock’ tour will invite students into Bluetooth booths where they can download mobile content from the films and receive film branded merchandise and goody bags. In addition, life-size cut-outs of a variety of film characters will be placed in student union buildings with selected universities running screenings of the films.

Source: Brand Republic