Home Office uses fashion to send message

Post by BEcause XM

The Home Office created a thought-provoking experiential campaign at December’s Clothes Show Live to demonstrate to young people the effects of excessive drinking on their looks. Visitors to the branded stand were challenged to perform a series of tasks such as applying make up, whilst wearing goggles that mimic the feeling of being drunk. The stand also included a rail of fashionable clothes that were damaged after a drunken night out and a full length mirror showing a Brad Pitt lookalike before and after excessive drinking.

Source: Marketingservicestalk.com