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Archive for January, 2009

BEcause MD named “Female Entrepreneur of the Year”

Posted in Our News, tagged , on January 29, 2009 | Leave a Comment »

We’re proud to announce that BEcause’s very own managing director Sharon Richey has been named “Female Entrepreneur of the Year” in BT Business’s annual Essence of the Entrepreneur competition.  
Sharon is one of just 20 winning entrepreneurs selected from hundreds of entries from across the UK by a panel of judges which included Dragon’s Den star Peter Jones, [...]

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Partini entertains at The Style Show

Posted in Industry News on January 15, 2009 | Leave a Comment »

Games manufacturer Hasbro created an experiential installation at December’s The Style Show (part of Clothes Show Live) to showcase ‘Partini’, its entertaining new party game for adults. ‘The Partini Lounge’ contained a 480m² bar and lounge area designed in the style of the Partini branding. Partini Brand Advisors dressed in chic outfits welcomed fashionistas to [...]

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Sharpie says doodle

Posted in Industry News, tagged on January 15, 2009 | Leave a Comment »

Sharpie, the makers of permanent markers, has opened in-store ‘Try and Buy’ test centres in Office Depot stores across the US, to encourage shoppers to experience the full Sharpie range. Shoppers will be encouraged to doodle with Sharpies whilst picking up tips on using the markers.
Source: Promo

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Sony turns British universities into a Laughing Stock

Posted in Industry News, tagged on January 15, 2009 | Leave a Comment »

Sony Pictures is promoting the DVD launch of its hit comedies such as The House Bunny and Pineapple Express with an experiential tour of British universities. The ‘Laughing Stock’ tour will invite students into Bluetooth booths where they can download mobile content from the films and receive film branded merchandise and goody bags. In addition, [...]

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Samsung printers reveal their true colours

Posted in Industry News, tagged on January 15, 2009 | Leave a Comment »

Electronics giant Samsung recently created a series of experiential ‘Colour Parties’ across South Africa to promote its new range of superior office printers. Selected venues were transformed into several zones, including brightly coloured boxing and paintball zones, designed to reflect the different capabilities of the printers. Guests were also treated to a performance by world-renowned [...]

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Home Office uses fashion to send message

Posted in Industry News, tagged on January 15, 2009 | Leave a Comment »

The Home Office created a thought-provoking experiential campaign at December’s Clothes Show Live to demonstrate to young people the effects of excessive drinking on their looks. Visitors to the branded stand were challenged to perform a series of tasks such as applying make up, whilst wearing goggles that mimic the feeling of being drunk. The [...]

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Gymbox launches weighty campaign

Posted in Industry News on January 15, 2009 | Leave a Comment »

London-based fitness centre Gymbox implemented a ‘weighty’ experiential campaign to motivate gym-goers at Bank tube station this month. Rather than picking up conventional dumbbells or weights, commuters could flex and curl actual human beings – who come in a range of weights, shapes and sizes – via modified gym equipment.
Source: Event

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Disney rolls out red carpet for launch of Bolt

Posted in Industry News, tagged on January 15, 2009 | Leave a Comment »

Walt Disney is celebrating the launch of Bolt, its new movie based about the adventures of celebrity dog Bolt and his friend Rhino the hamster, by placing a 12-foot human hamster ball at Cineworld cinemas throughout January. Kids and their families will be encouraged to walk the red carpet and have a go at running [...]

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Volvo goes experiential for launch

Posted in Industry News, tagged on January 15, 2009 | Leave a Comment »

Swedish car manufacturer Volvo unveiled its new XC60 to its global dealers recently by transforming a disused customs house in Gothenburg into three floors of complete ‘Volvo-ness’.  The experiential space included four loft-style apartments designed around the lifestyles of typical customers, interactive workshop zones and an audio-visual product reveal space, designed to mimic Times Square [...]

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