BEcause… Jim Says XM creates magic

Post by BEcause XM

We’ve just completed a six week experiential campaign for Jim Beam, the world’s best selling bourbon. The ‘Jim Says…’ campaign saw our ‘Jim Beam Tasting Teams’ visit bars and pubs throughout the UK encouraging drinkers to ask a question to the ‘Jim Beam Magic 8 Ball’ to see what ‘Jim Says’. Participants could try a sample of Jim Beam “on the rocks” and then with a mixer of their choice. To pre-publicise the visits, Brand Ambassadors steam stencilled ‘Jim Says’ onto nearby pavements and walls and projected the Jim Beam logo onto prominent buildings in each city.