Archive for November 2008



28
Nov

BEcause wins two top business awards in one night

Post by BEcause XM

An amazing night for BEcause last night when we were named Pathfinder’s Media Employer of the Year 2008 and walked away with the People & Performance Award at the prestigious Growing Business Awards!

The Growing Business Awards – run by Real Business magazine and the CBI – are designed to recognise innovation and entrepreneurial spirit amongst Britain’s business community.  Last night’s ceremony in Grosvenor Square, London attracted over 400 entrepreneurs and was hosted by Rt Hon William Hague.

MEOY%20logo%202008_3Pathfinder’s Media Employer of the Year is the UK’s only annual award which recognises media companies’ ability to inspire and develop their employees.  Now in its 10th year, previous winners include Agency Republic, ZenithOptomedia, Penguin Books and Ogilvy & Mather.  We beat off strong competition from several other leading PR, advertising and media companies to lift this year’s title.

Needless to say, we’re extremely proud to have won these two top accolades for our approach to people management and development.  We’ve worked very hard to make sure that BEcause is a rewarding company to work for – whether as a full-time employee or a part-time Brand Ambassador in the field.  Huge congratulations to everyone in the team for this amazing achievement!

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16
Nov

BEcause… Jim Says XM creates magic

Post by BEcause XM

jimsays1_NZjimsays2_NZWe’ve just completed a six week experiential campaign for Jim Beam, the world’s best selling bourbon. The ‘Jim Says…’ campaign saw our ‘Jim Beam Tasting Teams’ visit bars and pubs throughout the UK encouraging drinkers to ask a question to the ‘Jim Beam Magic 8 Ball’ to see what ‘Jim Says’. Participants could try a sample of Jim Beam “on the rocks” and then with a mixer of their choice. To pre-publicise the visits, Brand Ambassadors steam stencilled ‘Jim Says’ onto nearby pavements and walls and projected the Jim Beam logo onto prominent buildings in each city.

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