BEcause it’s important to PLAY

Post by BEcause XM

We helped condom brand Durex roll out the purple carpet at 24London recently for the press launch of its new ‘Play’ range of pleasure-enhancing massage oils and lubricants. Our ‘Durex Sensory Play Booth’ allowed blindfolded journalists to experience the multi-sensory thrills of the products in suitably memorable fashion. Guests were fed a selection of sensory food before moving into the nearby bar area for Durex-themed cocktails and canapés and a PUBic Quiz compared by Radio 1 DJ, Scott Mills.