BEcause has just returned from this year’s London Triathlon where we created an experiential campaign for Yakult located directly on the finishing line at the ExCel in London’s Docklands. The campaign, entitled ‘Working on a Healthy Society’ educated competitors and spectators about Yakult’s healthy credentials.
We created an interactive Yakult walk-through experience consisting of three individual zones; the ‘Digestive Health [...]
Archive for August, 2008
BEcause everyone should ‘tri’ Yakult
Posted in Our News, tagged Brand Experience, FMCG, Yakult on August 20, 2008 | Leave a Comment »
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