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Archive for August 2008
BEcause everyone should ‘tri’ Yakult
Post by BEcause XM
BEcause has just returned from this year’s London Triathlon where we created an experiential campaign for Yakult located directly on the finishing line at the ExCel in London’s Docklands. The campaign, entitled ‘Working on a Healthy Society’ educated competitors and spectators about Yakult’s healthy credentials.
We created an interactive Yakult walk-through experience consisting of three individual zones; the ‘Digestive Health Zone’, the ‘Relaxation Zone’ and the ‘Healthy Office Zone’. In the ‘Digestive Health Zone’ visitors played two interactive games designed to highlight the importance of maintaining good digestive health – the ‘Do You Know How the Digestive System Works?’ game and the ‘Eat Well Plate’ game. In the ‘Relaxation Zone’, complete with astro-turf grass flooring and bright blue sky, visitors had relaxing head massages and listened to music on comfy beanbags. In the final ‘Healthy Office Zone’, designed to feel like a real office, visitors were given tips and exercises to help them stay healthy at work.
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Posted in Our news Tagged Brand Experience, FMCG, Yakult