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Archive for June 2008
London leisure taps into Olympic spirit
Post by BEcause XM
London-based shopping centre Cardinal Place is staging a series of experiential mini-festivals to encourage local residents and tourists to visit the centre during summer evenings and weekends. First up is the Wii Olympics where wannabe Olympians can compete in boxing, swimming and athletics tournaments in one of three specially-designed Nintendo Wii pods. Later in the summer, the centre will stage mini versions of Royal Ascot, The Chelsea Flower Show and the Notting Hill Carnival.
Source: creativematch.co.uk
BEcause we need technically clever clothing
Post by BEcause XM
BEcause is heading out on a tour of county shows and outdoor events this summer with an experiential roadshow for outdoor clothing brand Rohan UK. Inside a Rohan-branded tent, two machines will demonstrate the unique functions and selling points of Rohan’s ‘technically clever’ clothing. A UV ray machine will demonstrate how Rohan clothing protects the skin from harmful rays, whilst a water repellency machine will prove the waterproof capabilities of the fabric. Our trained Brand Ambassadors will also be challenging visitors to find items hidden in the security pockets of a Rohan clad mannequin. Outdoor leisure fans can enter a prize draw to win a place on the “Rohan Challenge” taking place next Spring. Winners will be taken on a series of adventures including mountain biking, trekking and rock climbing throughout the UK.
The first events to take place are at The Royal Show at Stoneleigh on 3rd – 6th July, the Kent Show 11th – 13th July, Blenheim Palace Game Fair 25th – 27th July and Bristol International Balloon Fiesta 7th – 10th August.
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