Post by BEcause XM
Sony Pictures has teamed up with local cinema staff throughout the USA to stage a series of scary stunts to promote its forthcoming teenage horror movie ‘Prom Night’. Oversized cardboard standees, designed to look like the entrance to a ballroom and surrounded by life-size cut-outs of the film’s main characters, have been placed in foyers of participating cinemas. Carrying the signage ‘Open the door for a night to die for’, once the cinema-goers take the bait and open the door, a cinema employee jumps out shrieking!
Source: utalkmarketing.com




Posted in Industry news Tagged Leisure and entertainment