miniCol launches cholesterol-reducing roadshow

Post by BEcause XM

Dairy brand Emmi UK is launching an eight-week supermarket roadshow to promote its cholesterol-reducing miniCol cheese to the over-55 market. A mobile miniCol stand will be placed at the entrances to supermarkets nationwide, where Brand Ambassadors will explain the scientifically-proven benefits of miniCol cheese and offer free samples. A theatre chef will prepare a selection of everyday recipes using miniCol cheese.

Source: Marketing