Jun

BEcause we need technically clever clothing

Post by BEcause XM

BEcause is heading out on a tour of county shows and outdoor events this summer with an experiential roadshow for outdoor clothing brand Rohan UK. Inside a Rohan-branded tent, two machines will demonstrate the unique functions and selling points of Rohan’s ‘technically clever’ clothing. A UV ray machine will demonstrate how Rohan clothing protects the skin from harmful rays, whilst a water repellency machine will prove the waterproof capabilities of the fabric. Our trained Brand Ambassadors will also be challenging visitors to find items hidden in the security pockets of a Rohan clad mannequin. Outdoor leisure fans can enter a prize draw to win a place on the “Rohan Challenge” taking place next Spring. Winners will be taken on a series of adventures including mountain biking, trekking and rock climbing throughout the UK.

The first events to take place are at The Royal Show at Stoneleigh on 3^rd – 6^th July, the Kent Show 11^th – 13^th July, Blenheim Palace Game Fair 25^th – 27^th July and Bristol International Balloon Fiesta 7^th – 10^th August.