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Archive for June 2008
miniCol launches cholesterol-reducing roadshow
Post by BEcause XM
Dairy brand Emmi UK is launching an eight-week supermarket roadshow to promote its cholesterol-reducing miniCol cheese to the over-55 market. A mobile miniCol stand will be placed at the entrances to supermarkets nationwide, where Brand Ambassadors will explain the scientifically-proven benefits of miniCol cheese and offer free samples. A theatre chef will prepare a selection of everyday recipes using miniCol cheese.
Source: Marketing
Capcom gears up for European roadshow
Post by BEcause XM
Video games publisher Capcom has lunched a pan-European experiential roadshow to promote its new MotoGP 08 game to trackside fans of MotoGP, the world’s fastest growing motor sport. An arcade of 13 multi-player gaming stations will be set up on an open, branded stand, with a large external plasma screen displaying the games in action. Visitors to the stand will also be able to play a range of other Capcom games. The roadshow will appear at eight of the European MotoGP races.
Source: Promotions and Incentives
Posted in Industry news Tagged technology
It’s Strongbow ‘Bowtime’
Post by BEcause XM
Cider brand Strongbow is bringing a new experience to this summer’s music festivals with its ‘Bowtime Bar’ – a fully operational bar complete with extensive seating, live music and DJ’S. The experience aims to reward drinkers with ‘Bowtime’ – ‘a moment of pleasurable release sparked by the first pint refreshment of Strongbow’. Brand Ambassadors will also be roaming the festival’s campsites giving free Strongbow vouchers to festival-goers who look in ‘need’ of refreshment.
Source: Sales Promotion
Posted in Industry news Tagged Leisure and entertainment
Shocks in store from Sony
Post by BEcause XM
Sony Pictures has teamed up with local cinema staff throughout the USA to stage a series of scary stunts to promote its forthcoming teenage horror movie ‘Prom Night’. Oversized cardboard standees, designed to look like the entrance to a ballroom and surrounded by life-size cut-outs of the film’s main characters, have been placed in foyers of participating cinemas. Carrying the signage ‘Open the door for a night to die for’, once the cinema-goers take the bait and open the door, a cinema employee jumps out shrieking!
Source: utalkmarketing.com
Posted in Industry news Tagged Leisure and entertainment
Visit London transforms park into outdoor office
Post by BEcause XM
This July, tourist body Visit London is giving local and international business workers in London a chance to top up their tans and still meet their deadlines by transforming St James’s Park into a fully functioning outdoor office. The ‘office’ comes complete with free Wi-Fi, reception desk (with receptionist), a boardroom, a brainstorm room and 12 hot-desk areas. The project aims to encourage Londoners get out of the office and enjoy one of the hundreds of green spaces in the capital.
Source: utalkmarketing.com
Posted in Industry news Tagged travel and tourism
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Posted in Industry news Tagged Food and drink