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Archive for June, 2008

miniCol launches cholesterol-reducing roadshow

Posted in Industry News, tagged on June 19, 2008 | Leave a Comment »

Dairy brand Emmi UK is launching an eight-week supermarket roadshow to promote its cholesterol-reducing miniCol cheese to the over-55 market. A mobile miniCol stand will be placed at the entrances to supermarkets nationwide, where Brand Ambassadors will explain the scientifically-proven benefits of miniCol cheese and offer free samples. A theatre chef will prepare a selection [...]

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Capcom gears up for European roadshow

Posted in Industry News, tagged on June 19, 2008 | Leave a Comment »

Video games publisher Capcom has lunched a pan-European experiential roadshow to promote its new MotoGP 08 game to trackside fans of MotoGP, the world’s fastest growing motor sport. An arcade of 13 multi-player gaming stations will be set up on an open, branded stand, with a large external plasma screen displaying the games in action.  [...]

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It’s Strongbow ‘Bowtime’

Posted in Industry News, tagged on June 19, 2008 | Leave a Comment »

Cider brand Strongbow is bringing a new experience to this summer’s music festivals with its ‘Bowtime Bar’ – a fully operational bar complete with extensive seating, live music and DJ’S. The experience aims to reward drinkers with ‘Bowtime’ – ‘a moment of pleasurable release sparked by the first pint refreshment of Strongbow’. Brand Ambassadors will [...]

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Shocks in store from Sony

Posted in Industry News, tagged on June 19, 2008 | Leave a Comment »

Sony Pictures has teamed up with local cinema staff throughout the USA to stage a series of scary stunts to promote its forthcoming teenage horror movie ‘Prom Night’. Oversized cardboard standees, designed to look like the entrance to a ballroom and surrounded by life-size cut-outs of the film’s main characters, have been placed in foyers [...]

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Visit London transforms park into outdoor office

Posted in Industry News, tagged on June 19, 2008 | Leave a Comment »

This July, tourist body Visit London is giving local and international business workers in London a chance to top up their tans and still meet their deadlines by transforming St James’s Park into a fully functioning outdoor office. The ‘office’ comes complete with free Wi-Fi, reception desk (with receptionist), a boardroom, a brainstorm room and [...]

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London leisure taps into Olympic spirit

Posted in Industry News, tagged on June 19, 2008 | Leave a Comment »

London-based shopping centre Cardinal Place is staging a series of experiential mini-festivals to encourage local residents and tourists to visit the centre during summer evenings and weekends. First up is the Wii Olympics where wannabe Olympians can compete in boxing, swimming and athletics tournaments in one of three specially-designed Nintendo Wii pods. Later in the [...]

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BEcause we need technically clever clothing

Posted in Our News, tagged , , on June 10, 2008 | Leave a Comment »

BEcause is heading out on a tour of county shows and outdoor events this summer with an experiential roadshow for outdoor clothing brand Rohan UK. Inside a Rohan-branded tent, two machines will demonstrate the unique functions and selling points of Rohan’s ‘technically clever’ clothing. A UV ray machine will demonstrate how Rohan clothing protects the [...]

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