Archive for May 2008

Home furnishing retailer IKEA is surprising residents of San Francisco by placing miniature showrooms in unusual outdoor locations as part of a campaign to encourage consumers to visit the nearby IKEA store. Eye-catching displays including metal stools and bold rugs were placed in front of phone boxes along sidewalks whilst sofas and coffee tables were arranged on a beachside park. An IKEA seating arrangement was placed in the paddock of a local racetrack during a free concert for radio station personalities to interview band members.

Source: San Diego Business Journal

Harley-Davidson is taking its newly-released Dark Customs motorbikes on a skateboarding tour of the US this June with an experiential campaign designed to appeal to riders under-35. The tour, entitled ‘Wild Ride 2008′, will give pro-skateboarders a chance to ride the new bikes and give impromptu demonstrations in skate parks and city streets. Skaters and motorbike enthusiasts are invited to camp and skate with the team, before joining nearly 50 bikes and two tour buses in transit to New York City where the riders will take over an undisclosed city street for a day.

Source: prweekus.com

Renault is inviting prospective buyers and their families to take part in test-drives at one of 13 family-friendly locations throughout the UK this summer. Adults will be able to test drive a selection of Renault cars and learn about safety features before riding in either a Clio simulator or with a Renault test driver. Children will be entertained by stories from Renault’s ‘Tales from the Glovebox’ reading initiative.

Source: Promotions and Incentives

Airline Virgin America has bathed bus shelters throughout San Francisco with soft mood lighting to promote the airline’s new classy on-board lighting. To bring the in-flight experience even closer to the consumer, all bus shelter posters feature photos of the in-flight cabin crew.

Source: virginamerica.com

Sherry brand Croft Original is taking its ‘Croft Spot’ experience on a tour of boutique garden centres and country fair events this summer. In partnership with celebrity gardener David Domoney, Croft has designed a beautiful garden setting in which consumers can relax and enjoy samples of chilled Croft Original. Visitors will be asked to describe their perfect Croft Spot for a chance to win a personal consultation with David Domoney and £500 worth of garden goodies.

Source: marketingservicestalk.com

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