The Biggest round ’08

Post by BEcause XM

Look out for ‘The Biggest Round ’08′ at a pub or supermarket near you from this month. It’s the fourth year running that we’ve run the multi-brand consumer trial initiative for S&N UK. This year, for the first time, the campaign will focus exclusively on S&N’s cider portfolio. Our Brand Ambassadors will be visiting over 3,000 pubs and 1,700 supermarkets, encouraging consumers to “enjoy something different” with the offer of one drink “on the house” from a choice of seven S&N cider brands.

This year we’ll also be staging themed nights in hundreds of venues, with either a female “Our Treat” pampering theme or a male-oriented Las Vegas “Big Deal” night out theme, depending on the outlet’s regular customer profile.