IKEA puts the indoors out

Post by BEcause XM

Home furnishing retailer IKEA is surprising residents of San Francisco by placing miniature showrooms in unusual outdoor locations as part of a campaign to encourage consumers to visit the nearby IKEA store. Eye-catching displays including metal stools and bold rugs were placed in front of phone boxes along sidewalks whilst sofas and coffee tables were arranged on a beachside park. An IKEA seating arrangement was placed in the paddock of a local racetrack during a free concert for radio station personalities to interview band members.

Source: San Diego Business Journal