Harley hits the road with skateboarders

Post by BEcause XM

Harley-Davidson is taking its newly-released Dark Customs motorbikes on a skateboarding tour of the US this June with an experiential campaign designed to appeal to riders under-35. The tour, entitled ‘Wild Ride 2008′, will give pro-skateboarders a chance to ride the new bikes and give impromptu demonstrations in skate parks and city streets. Skaters and motorbike enthusiasts are invited to camp and skate with the team, before joining nearly 50 bikes and two tour buses in transit to New York City where the riders will take over an undisclosed city street for a day.

Source: prweekus.com