Dr Oetker takes Paula on the road

Post by BEcause XM

Food brand Dr Oetker is embarking on an eight-week roadshow to launch its Paula range of children’s desserts. A branded Paula-mobile, complete with oversized cow features and accompanied by a costume character Paula, will tour supermarkets nationwide entertaining kids and offering free samples. Children can also win a Paula balloon by spotting hidden wobblers in-store. In addition to the roadshow, ‘Paula’s World’ – a family-friendly activity area – will be opening at Legoland, Windsor for six weeks this summer.

Source: Promotions and Incentives