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Archive for May, 2008

The Biggest round ‘08

Posted in Our News, tagged , , on May 25, 2008 | Leave a Comment »

Look out for ‘The Biggest Round ‘08′ at a pub or supermarket near you from this month.  It’s the fourth year running that we’ve run the multi-brand consumer trial initiative for S&N UK.  This year, for the first time, the campaign will focus exclusively on S&N’s cider portfolio. Our  Brand Ambassadors will be visiting over [...]

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Get ready to Crunk!!!

Posted in Industry News, tagged on May 19, 2008 | Leave a Comment »

CRUNK!!! Energy Drink toured local music scenes and college campuses throughout Los Angeles recently in a ‘Crunkamino’ – a customised 1967 El Camino SS with a cooler bed full of CRUNK!!! – as part of a campaign to launch the drink in Southern California. Street teams of Brand Ambassadors accompanied by rapper Lil’ Jon introduced [...]

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Grand Padano visits the Real Food Show

Posted in Industry News, tagged on May 19, 2008 | Leave a Comment »

Cheese brand Grand Padano created a live brand experience for visitors to The Real Food Festival last month. To inspire people to cook using Grand Padano, an expert chef prepared tasty recipes using the cheese whilst Brand Ambassadors distributed recipe booklets. A Terrazzo – “a welcoming garden area” was created where visitors to the stand [...]

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Dr Oetker takes Paula on the road

Posted in Industry News, tagged on May 19, 2008 | Leave a Comment »

Food brand Dr Oetker is embarking on an eight-week roadshow to launch its Paula range of children’s desserts. A branded Paula-mobile, complete with oversized cow features and accompanied by a costume character Paula, will tour supermarkets nationwide entertaining kids and offering free samples. Children can also win a Paula balloon by spotting hidden wobblers in-store. [...]

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Google celebrates artist collaboration

Posted in Industry News, tagged on May 19, 2008 | Leave a Comment »

To celebrate its collaboration with three new artists, Google staged a three-day experiential stunt in New York’s meatpacking district this month. Colourful moving images were projected onto facades of several buildings in busy parts of the district. Passers-by were encouraged to play around with the images on computer stations in a nearby lounge area, complete [...]

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IKEA puts the indoors out

Posted in Industry News, tagged on May 19, 2008 | Leave a Comment »

Home furnishing retailer IKEA is surprising residents of San Francisco by placing miniature showrooms in unusual outdoor locations as part of a campaign to encourage consumers to visit the nearby IKEA store. Eye-catching displays including metal stools and bold rugs were placed in front of phone boxes along sidewalks whilst sofas and coffee tables were [...]

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Harley hits the road with skateboarders

Posted in Industry News, tagged on May 19, 2008 | Leave a Comment »

Harley-Davidson is taking its newly-released Dark Customs motorbikes on a skateboarding tour of the US this June with an experiential campaign designed to appeal to riders under-35. The tour, entitled ‘Wild Ride 2008′, will give pro-skateboarders a chance to ride the new bikes and give impromptu demonstrations in skate parks and city streets. Skaters and [...]

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Renault stages family fun days

Posted in Industry News, tagged on May 19, 2008 | Leave a Comment »

Renault is inviting prospective buyers and their families to take part in test-drives at one of 13 family-friendly locations throughout the UK this summer. Adults will be able to test drive a selection of Renault cars and learn about safety features before riding in either a Clio simulator or with a Renault test driver. Children [...]

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Virgin puts commuters in the mood

Posted in Industry News, tagged on May 19, 2008 | Leave a Comment »

Airline Virgin America has bathed bus shelters throughout San Francisco with soft mood lighting to promote the airline’s new classy on-board lighting. To bring the in-flight experience even closer to the consumer, all bus shelter posters feature photos of the in-flight cabin crew.
Source: virginamerica.com

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Where is your Croft Spot?

Posted in Industry News, tagged on May 15, 2008 | Leave a Comment »

Sherry brand Croft Original is taking its ‘Croft Spot’ experience on a tour of boutique garden centres and country fair events this summer. In partnership with celebrity gardener David Domoney, Croft has designed a beautiful garden setting in which consumers can relax and enjoy samples of chilled Croft Original. Visitors will be asked to describe [...]

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