Vauxhall to launch ‘Britain’s next Top Model’ roadshow

Post by BEcause XM

Vauxhall has teamed up with TV show ‘Britain’s Next Top Model’ to stage a national roadshow to drive sales of its Tigra coupe amongst young women. The roadshow, hosted by the presenter of the programme, Lisa Snowdon, will visit four major shopping centres throughout the UK from the end of April. Shoppers will be able to watch catwalk shows featuring past contestants from the programme and will be encouraged to enter into a modelling competition by submitting their picture onto a Vauxhall Tigra website.

Source: Promotions and Incentives