Ubisoft create festival experience

Post by BEcause XM

Computer games developer Ubisoft is to run an experiential campaign to promote its new series of games at several UK festivals this summer. A large sampling platform made up of a seven-metre trailer containing state-of-the-art computer screens will allow festival-goers to trial a selection of new games on a variety of consoles. Visitors to the bright and airy trailer will be able to relax on picnic seating under parasols, win prizes, collect merchandise and learn about new releases.

Source: Sales Promotion