Trident brings to life chewing gum sensations

Post by BEcause XM

Chewing gum brand Trident is installing huge cube-shaped sculptures in shopping centres and train stations this summer in an experiential campaign to bring to life the physical sensations of chewing Trident Splash and Trident Soft gum. For Trident Splash, the cubes will be covered in a special type of vinyl that displays animated effects in response to passers-by. The installation for Trident Soft will use a stretchy material that will be manipulated by dancers inside the cube.

Source: Marketing