SPAM hits the road

Post by BEcause XM

Legendary tinned meat brand SPAM is launching a 21-week roadshow to introduce consumers to its new SPAM Fritters. A highly-branded SPAM sampling trailer will visit supermarkets across the UK. Brand Ambassadors will be on hand distributing money-off coupons and encouraging consumers to trial hot sample-sized SPAM Fritters. To add to the theatre, a demonstration chef will talk through the preparation of samples and offer consumers serving suggestions.

Source: Marketing