Nivea goes dancing for Double Effect

Post by BEcause XM

Cosmetics manufacturer Beiersdorf UK is promoting the effectiveness of its new Nivea Double Effect deodorant through an interactive dance show tour of shopping centres throughout the UK. For a nine week period, professional dancers will demonstrate different dance styles and encourage women to participate and perform alongside them. Brand Ambassadors will tour with the dancers to give out free samples and communicate the deodorant’s key values and benefits.

Source: Sales Promotion