Lastminute.com brings holiday sun to commuters

Post by BEcause XM

Lastminute.com targeted commuters and passers-by at stations and city centres last month in an experiential campaign to encourage winter holiday bookings. Teams of actors dressed as holiday reps in the brand’s signature pink uniforms, staged mock holiday excursions and ‘welcome drinks’ events for passers by. In rush hour, the actors handed out postcards about winter holiday offers and encouraged consumers to enter a prize draw for a seven-night holiday.

Source: Sales Promotion