adidas Action 3 begins marathon campaign

Post by BEcause XM

Fragrance manufacturer Coty promoted its adidas Action 3 anti-perspirant deodorant with a live campaign at the recent Flora London Marathon. On Marathon day, Brand Ambassadors wearing giant deodorant-shaped backpacks stood at busy sites around the marathon route distributing free adidas Action 3 samples and money-off coupons from custom- branded ad-bikes. In the coming weeks, teams of adidas Action 3 sampling hit squads will be touring commuter hubs, gyms, university sports facilities and outdoor events.

Source: marketingservicestalk.com