Apr

Techonology flies at T5

Post by BEcause XM

BEcause has created a revolutionary experiential showcase for Sony at the newly opened Heathrow Terminal 5. We’ve designed the experience to be both visual and sensual – a place where consumers are encouraged to immerse themselves in new and future Sony products.

One of the main products showcased is the Sony Cyber Shot Camera featuring Smile Shutter Technology; automatically taking photos once everyone in the frame is smiling. Visitors to our experience zone are invited to have their photo taken and watch it become a personalised e-card for them to email to friends around the world. Photos are also uploaded onto the Sony PS3 photo gallery allowing them to become part of the experience zone itself.

Elsewhere we’ve set up displays of future Sony products including the amazing Sony Rolly dancing mp3 players and the beautiful Oled wafer thin high resolution screens. Business products, entertainment technology and Walkmans are also on show where hands-on discovery is encouraged under the guidance of our experienced BA’s.