Feeds:
Posts
Comments

Archive for April, 2008

Nivea goes dancing for Double Effect

Posted in Industry News, tagged on April 19, 2008 | Leave a Comment »

Cosmetics manufacturer Beiersdorf UK is promoting the effectiveness of its new Nivea Double Effect deodorant through an interactive dance show tour of shopping centres throughout the UK. For a nine week period, professional dancers will demonstrate different dance styles and encourage women to participate and perform alongside them. Brand Ambassadors will tour with the dancers [...]

Read Full Post »

Trident brings to life chewing gum sensations

Posted in Industry News, tagged on April 19, 2008 | Leave a Comment »

Chewing gum brand Trident is installing huge cube-shaped sculptures in shopping centres and train stations this summer in an experiential campaign to bring to life the physical sensations of chewing Trident Splash and Trident Soft gum. For Trident Splash, the cubes will be covered in a special type of vinyl that displays animated effects in [...]

Read Full Post »

SPAM hits the road

Posted in Industry News, tagged on April 19, 2008 | Leave a Comment »

Legendary tinned meat brand SPAM is launching a 21-week roadshow to introduce consumers to its new SPAM Fritters. A highly-branded SPAM sampling trailer will visit supermarkets across the UK.  Brand Ambassadors will be on hand distributing money-off coupons and encouraging consumers to trial hot sample-sized SPAM Fritters. To add to the theatre, a demonstration chef [...]

Read Full Post »

Nintendo entertains the crowds

Posted in Industry News, tagged on April 19, 2008 | Leave a Comment »

Nintendo is unleashing four-person ’street teams’ into 10 Six Flags theme parks across the USA this summer. The teams will be interacting with guests and allowing them to sample the portable Nintendo DS video game in high footfall areas of the parks and whilst queuing for rides.
Source: earthtimes.org

Read Full Post »

Ubisoft create festival experience

Posted in Industry News, tagged on April 19, 2008 | Leave a Comment »

Computer games developer Ubisoft is to run an experiential campaign to promote its new series of games at several UK festivals this summer. A large sampling platform made up of a seven-metre trailer containing state-of-the-art computer screens will allow festival-goers to trial a selection of new games on a variety of consoles. Visitors to the [...]

Read Full Post »

Vauxhall to launch ‘Britain’s next Top Model’ roadshow

Posted in Industry News, tagged on April 19, 2008 | Leave a Comment »

Vauxhall has teamed up with TV show ‘Britain’s Next Top Model’ to stage a national roadshow to drive sales of its Tigra coupe amongst young women. The roadshow, hosted by the presenter of the programme, Lisa Snowdon, will visit four major shopping centres throughout the UK from the end of April. Shoppers will be able [...]

Read Full Post »

adidas Action 3 begins marathon campaign

Posted in Industry News, tagged , , on April 19, 2008 | Leave a Comment »

Fragrance manufacturer Coty promoted its adidas Action 3 anti-perspirant deodorant with a live campaign at the recent Flora London Marathon. On Marathon day, Brand Ambassadors wearing giant deodorant-shaped backpacks stood at busy sites around the marathon route distributing free adidas Action 3 samples and money-off coupons from custom- branded ad-bikes. In the coming weeks, teams of adidas [...]

Read Full Post »

Lastminute.com brings holiday sun to commuters

Posted in Industry News, tagged , , on April 19, 2008 | Leave a Comment »

Lastminute.com targeted commuters and passers-by at stations and city centres last month in an experiential campaign to encourage winter holiday bookings. Teams of actors dressed as holiday reps in the brand’s signature pink uniforms, staged mock holiday excursions and ‘welcome drinks’ events for passers by. In rush hour, the actors handed out postcards about winter [...]

Read Full Post »

Easyjet announces arrival in Manchester

Posted in Industry News, tagged , , on April 19, 2008 | Leave a Comment »

Budget airline easyjet drove an orange double-decker ‘easyjet holiday fun bus’ aroundManchester this month to celebrate the airline’s new routes from the city’s airport. On board, beach games, music and dancers created a strong holiday feeling. The bus made its way through Manchester stopping off at various well-known locations where Brand Ambassadors invited passengers on-board to win flights, [...]

Read Full Post »

Techonology flies at T5

Posted in Our News, tagged , , on April 6, 2008 | Leave a Comment »

BEcause has created a revolutionary experiential showcase for Sony at the newly opened Heathrow Terminal 5. We’ve designed the experience to be both visual and sensual – a place where consumers are encouraged to immerse themselves in new and future Sony products.
One of the main products showcased is the Sony Cyber Shot Camera featuring Smile [...]

Read Full Post »