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Archive for March 2008
A bit of wine for art-lovers
Post by BEcause XM
BEcause has just completed a campaign for Gallo Family Vineyards at this month’s Affordable Art Fair (AAF) in Battersea Park, London. We created a Gallo-themed bar and lounge area in the centre of the venue, where art-lovers could relax and sample one of three vines from Gallo’s Turning Leaf portfolio. Visitors to the fair on opening night were treated to wine tasting tips from one of Gallo’s leading sommeliers. This was the 6 time that BEcause has created a campaign for Gallo at the AAF.
We’re heading up to Manchester next month to launch a campaign for probiotic drink brand Yakult at the World Short Course Swimming Championships.
The campaign, entitled ‘Working on a Healthy Society’, is based around an interactive walk-through Yakult marquee, inside which visitors can learn more about the benefits of Yakult and discover useful tips to help them maintain a healthy lifestyle. Greeted at the entrance by trained Brand Ambassadors, visitors will be given a game card and challenged to find the answers to health related questions within the marquee’s four individual zones – the ‘Digestive Zone’, the ‘Healthy Eating Zone’, the ‘Get Active Zone’ and the ‘Relaxation Zone’
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