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Archive for March 2008
Hitachi trucks tour US
Post by BEcause XM
| Electrical goods manufacturer Hitachi has kicked off an experiential tour of the US this month to showcase its new 1.5″ ultra thin LCD TVs. Four Hitachi-branded 17 foot trucks, each containing a selection of the TVs on individual rotating pedestals and playing high definition content, will visit 75 US cities. Consumers will be able to board the trucks to fully experience the thinness of the displays.
Source: centredaily.com |
Virtual Gym holds train station workouts
Post by BEcause XM
| Online fitness brand Virtual Gym TV offered commuters at major London railway stations the chance to take part in workout sessions on the way to and from work, as part of an experiential campaign to promote the brand’s downloadable fitness regimes. Commuters at Victoria, Liverpool Street and Waterloo stations were treated to personalised workouts with celebrity trainer Jackie Diss.
Source: Marketing Week |
Posted in Industry news Tagged downloadable fitness regimes, Leisure and entertainment, Virtual Gym
Disney creates real-life treasure hunt
Post by BEcause XM
| Disney recently promoted the release of its latest action movie ‘National Treasure: Book of Secrets’ though a live experience which saw successful applicants take part in a cross continent competitive treasure hunt. Mirroring the characters’ journeys in the film, three teams of budding treasure hunters were flown between Paris, Londonand Washington in a bid to solve clues that would lead to hidden treasure. The team that discovered the treasure first won a 10-day dream holiday in America.
Source: Event – review |
Nerf Dart Tag launches Easter campaign
Post by BEcause XM
| Games manufacturer Hasbro is launching an experiential campaign this Easter holiday to promote Nerf Dart Tag, the game where players use Dart Tag blasters to tag opponents with soft foam darts. A ‘Nerf Crew’ will be touring city centres, theme parks and seaside resorts throughout the UK, challenging children to use Dart Tag blasters to fire at targets inside a Nerf branded gazebo. Competitors will receive brand-related giveaways throughout the day.
Source: creativematch.co.uk |
Posted in Industry news Tagged Dart Tag blasters campaign, Hasbro, Leisure & entertainment
Irish Tourism brings stories to life
Post by BEcause XM
| Tourism Ireland brought to life famous Irish tales on this year’s St Patrick’s Day to encourage UK city-dwellers to visit the country on a short break. The campaign featured Irish tales, including that of the Blarney Stone and Finn MacCool, being brought to life by roving storytellers in cities including Cambridge, Leeds andEdinburgh.
Source: Brand Republic |
Posted in Industry news Tagged famous Irish tales, Tourism Ireland, travel and tourism
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Posted in Industry news Tagged experiential tour of the US, Hitachi, technolgy