Virtual Gym holds train station workouts

Post by BEcause XM

Online fitness brand Virtual Gym TV offered commuters at major London railway stations the chance to take part in workout sessions on the way to and from work, as part of an experiential campaign to promote the brand’s downloadable fitness regimes. Commuters at Victoria, Liverpool Street and Waterloo stations were treated to personalised workouts with celebrity trainer Jackie Diss.

Source: Marketing Week