Muller Rice tour set for second year

Post by BEcause XM

Muller is set to run its Muller Rice Perfect Snack Tour for the second year running this summer. A fully-branded double-decker bus, complete with indoor sampling stand and oversized product shots, will tour festivals, shopping centres, town centres, university campuses. A live PA will announce the bus’s arrival to each destination and encourage consumers to step on board for a free sample and the chance to win cash prizes.

Source: Brand Republic