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Archive for March, 2008

Nivea plans spa-themed roadshow

Posted in Industry News, tagged , , on March 19, 2008 | Leave a Comment »

Skincare brand Nivea is launching an experiential roadshow this September to promote its Nivea Visage facial skincare range. The spa-themed roadshow will visit large shopping centres nationwide offering shoppers free skincare consultations and product samples.
 
 
Source: Promotions and Incentives

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Sanex begins healthy skin tour

Posted in Industry News, tagged , , on March 19, 2008 | Leave a Comment »

Skin health brand Sanex is taking its ‘Healthy Skin Workout Tour’ to 100 gyms across the UK this month to celebrate the launch of its new Skin Energy shower gel. Brand Ambassadors will be chatting to gym-goers about the Sanex brand whilst distributing samples and information booklets. Consumers will also be encouraged to visit the campaign’s dedicated [...]

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Muller Rice tour set for second year

Posted in Industry News, tagged , , on March 18, 2008 | Leave a Comment »

Muller is set to run its Muller Rice Perfect Snack Tour for the second year running this summer. A fully-branded double-decker bus, complete with indoor sampling stand and oversized product shots, will tour festivals, shopping centres, town centres, university campuses. A live PA will announce the bus’s arrival to each destination and encourage consumers to [...]

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Gaymer cider targets UK festivals

Posted in Industry News, tagged , , on March 18, 2008 | Leave a Comment »

Cider brand Gaymer is creating a series of impactful brand experiences at UK music festivals this summer. Festivals goers at O2 Wireless, Rock Ness and Lovebox Weekender will be invited to visit the Gaymer-themed zones where the cider will be served on-tap and perfectly chilled. A dedicated website offering drinkers downloads, tickets to events and webcasts, will [...]

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Marmite loves you

Posted in Industry News, tagged , , on March 18, 2008 | Leave a Comment »

To celebrate last month’s Valentine’s Day, food brand Marmite re-created Rodin’s famous 7ft sculpture ‘The Kiss’ entirely out of limited edition ‘I Love You’ Champagne flavoured Marmite. The stunt, which was two and a half weeks in production, was unveiled in London’s Greenwich Park. 
 
Source: utalkmarketing.com

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Hitachi trucks tour US

Posted in Industry News, tagged , , on March 18, 2008 | Leave a Comment »

Electrical goods manufacturer Hitachi has kicked off an experiential tour of the US this month to showcase its new 1.5″ ultra thin LCD TVs. Four Hitachi-branded 17 foot trucks, each containing a selection of the TVs on individual rotating pedestals and playing high definition content, will visit 75 US cities. Consumers will be able to board the trucks to fully [...]

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Virtual Gym holds train station workouts

Posted in Industry News, tagged , , on March 18, 2008 | Leave a Comment »

Online fitness brand Virtual Gym TV offered commuters at major London railway stations the chance to take part in workout sessions on the way to and from work, as part of an experiential campaign to promote the brand’s downloadable fitness regimes. Commuters at Victoria, Liverpool Street and Waterloo stations were treated to personalised workouts with celebrity trainer Jackie Diss.
 
Source: Marketing Week

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Disney creates real-life treasure hunt

Posted in Industry News, tagged , , on March 18, 2008 | Leave a Comment »

Disney recently promoted the release of its latest action movie ‘National Treasure: Book of Secrets’ though a live experience which saw successful applicants take part in a cross continent competitive treasure hunt. Mirroring the characters’ journeys in the film, three teams of budding treasure hunters were flown between Paris, Londonand Washington in a bid to solve clues that would [...]

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Nerf Dart Tag launches Easter campaign

Posted in Industry News, tagged , , on March 18, 2008 | Leave a Comment »

Games manufacturer Hasbro is launching an experiential campaign this Easter holiday to promote Nerf Dart Tag, the game where players use Dart Tag blasters to tag opponents with soft foam darts. A ‘Nerf Crew’ will be touring city centres, theme parks and seaside resorts throughout the UK, challenging children to use Dart Tag blasters to [...]

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Irish Tourism brings stories to life

Posted in Industry News, tagged , , on March 18, 2008 | Leave a Comment »

Tourism Ireland brought to life famous Irish tales on this year’s St Patrick’s Day to encourage UK city-dwellers to visit the country on a short break. The campaign featured Irish tales, including that of the Blarney Stone and Finn MacCool, being brought to life by roving storytellers in cities including Cambridge, Leeds andEdinburgh.
 
Source: Brand Republic

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