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Archive for March 2008
Nivea plans spa-themed roadshow
Post by BEcause XM
| Skincare brand Nivea is launching an experiential roadshow this September to promote its Nivea Visage facial skincare range. The spa-themed roadshow will visit large shopping centres nationwide offering shoppers free skincare consultations and product samples.
Source: Promotions and Incentives |
Sanex begins healthy skin tour
Post by BEcause XM
| Skin health brand Sanex is taking its ‘Healthy Skin Workout Tour’ to 100 gyms across the UK this month to celebrate the launch of its new Skin Energy shower gel. Brand Ambassadors will be chatting to gym-goers about the Sanex brand whilst distributing samples and information booklets. Consumers will also be encouraged to visit the campaign’s dedicated microsite for product information, expert tips on leading a healthy life and the chance to win a luxurious spa break to Mauritius.
Source: Incentive Bulletin |
Posted in Industry news Tagged FMCG, Sanex, shower gel launch
Muller Rice tour set for second year
Post by BEcause XM
| Muller is set to run its Muller Rice Perfect Snack Tour for the second year running this summer. A fully-branded double-decker bus, complete with indoor sampling stand and oversized product shots, will tour festivals, shopping centres, town centres, university campuses. A live PA will announce the bus’s arrival to each destination and encourage consumers to step on board for a free sample and the chance to win cash prizes.
Source: Brand Republic |
Posted in Industry news Tagged double-decker bus, Food and drink, Muller rice
Gaymer cider targets UK festivals
Post by BEcause XM
| Cider brand Gaymer is creating a series of impactful brand experiences at UK music festivals this summer. Festivals goers at O2 Wireless, Rock Ness and Lovebox Weekender will be invited to visit the Gaymer-themed zones where the cider will be served on-tap and perfectly chilled. A dedicated website offering drinkers downloads, tickets to events and webcasts, will support the festival activity.
Source: just-drinks.com |
Posted in Industry news Tagged Food and drink, Gaymer Cider, UK music festival events
Marmite loves you
Post by BEcause XM
| To celebrate last month’s Valentine’s Day, food brand Marmite re-created Rodin’s famous 7ft sculpture ‘The Kiss’ entirely out of limited edition ‘I Love You’ Champagne flavoured Marmite. The stunt, which was two and a half weeks in production, was unveiled in London’s Greenwich Park.
Source: utalkmarketing.com |
Posted in Industry news Tagged Food and drink, Marmite, Valentine's Day
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Posted in Industry news Tagged FMCG, Nivea, spa-themed roadshow