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Archive for February 2008
Dodge Ram runs with the bulls
Post by BEcause XM
| Downtown Detroit became the Wild West last month as car manufacturer Chrysler sent a heard of bulls, chased by cowboys, stampeding through the city’s streets in an experiential stunt to promote its new Dodge Ram pick-up truck. The stunt ended with a Western-themed product reveal outside the city’s Cobo Exhibition Centre.
Source: The Detroit News |
Sweeney Todd cuts a close shave at Liverpool Street
Post by BEcause XM
| Film studio Warner Bros. set up a traditional barber shop in London’s Liverpool Street station this month, as part of an experiential campaign to promote its latest film ‘Sweeney Todd – The Demon Barber of Fleet Street’. Brand Ambassadors, dressed in Victorian costume invited brave commuters onto the fully operational barber stand for an ‘old-fashioned’ professional wet shave with real cut-throat razors.
Source: creativematch.com |
Posted in Uncategorized
Formula 1 roadshow races into Shanghai
Post by BEcause XM
Formula 1 is staging an experiential roadshow in Shanghai this month to create excitement in the build up to Singapore’s first Formula 1 night race. The centrepiece of the roadshow is a full-scale replica Ferrari that will provide F1 fanatics with a rare photo opportunity. Fans can also experience a race track simulator and attend educational talks on F1 history and the Singapore race. Visitors can also take part in a series of interactive game shows to win exclusive F1 memorabilia.
Source: travelblackboard.com
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Are you registered to vote?
Post by BEcause XM
We’re going back to uni this month with a national face-to-face campaign to increase voter registration amongst students in the UK.
The campaign will provide valuable information to students about their right to vote and will encourage them to register to vote on the spot. We’ll be taking a two-sided ‘Have you registered?’ graffiti wall to university campuses across the UK throughout February and March. Students will be encouraged to write messages on the wall about what being able to vote means to them, whilst trained Brand Ambassadors will explain why voting matters and address any objections or misunderstandings that students may have about the registration process. BEcause will then deliver all registration forms to the local Electoral Commission on behalf of the students.
Meanwhile, we’re delighted to announce that Gallo Family Vineyards has appointed BEcause to mastermind its experiential marketing projects for the next two years. First off will be the Affordable Art Fair in March.
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Posted in Uncategorized