Pucker up for Hendricks Gin

Post by BEcause XM

Hendrick’s Gin is taking a romantic approach to marketing this February with its touring ‘Hendrick’s Kissing Booth’ – an experiential Victorian photo booth positioned in Selfridges stores nationwide. Consumers are invited to sample Hendrick’s Gin and have their picture taken, with their loved one, in the sumptuous red kissing booth complete with cupids, hearts and flowers. Within minutes the couples receive a black and white picture mounted in a Valentines Day card. Consumers who go on to purchase Hendrick’s will receive a complimentary red rose.

Source: utalkmarketing.com