Pepsi unleashes ‘Gift Monster’ onto the streets of New York

Post by BEcause XM

Drinks brand Pepsi is letting loose a 60-ft inflatable ‘Gift Monster’ onto the streets of New York this month to promote its ‘Pepsi Stuff Giveaway’ – a promotion where consumers can trade collected ‘Pepsi Stuff Points’ for MP3 music downloads. The monster will make its way through the city, making a dozen stops on the way to its final destination, Times Square. At each stop Pepsi Brand Ambassadors will give away Pepsi Stuff points and branded merchandise.

Source: Advertising Age