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Archive for February, 2008

Pepsi unleashes ‘Gift Monster’ onto the streets of New York

Posted in Industry News, tagged , , on February 18, 2008 | Leave a Comment »

Drinks brand Pepsi is letting loose a 60-ft inflatable ‘Gift Monster’ onto the streets of New York this month to promote its ‘Pepsi Stuff Giveaway’ – a promotion where consumers can trade collected ‘Pepsi Stuff Points’ for MP3 music downloads. The monster will make its way through the city, making a dozen stops on the [...]

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Pucker up for Hendricks Gin

Posted in Industry News, tagged , , on February 18, 2008 | Leave a Comment »

Hendrick’s Gin is taking a romantic approach to marketing this February with its touring ‘Hendrick’s Kissing Booth’ – an experiential Victorian photo booth positioned in Selfridges stores nationwide. Consumers are invited to sample Hendrick’s Gin and have their picture taken, with their loved one, in the sumptuous red kissing booth complete with cupids, hearts and [...]

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‘Lost’ fans find answers in Bluetooth Zone

Posted in Industry News, tagged , , on February 18, 2008 | Leave a Comment »

Sky One is promoting the fourth series of its TV show Lost with the creation of an exclusive Bluetooth zone in London’s Victoria station. Visitors to the dedicated area, themed ‘The answers are coming’, can download exclusive programme content, interviews with the cast, wallpapers, ringtones and message alerts.
 
Source: Marketing

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Tommy Hilfiger Denim

Posted in Industry News, tagged , , on February 18, 2008 | Leave a Comment »

Tommy Hilfiger denim is inviting consumers at its retail store in Dublin to join the ‘Hilfiger Hall of Fame’ by adding their picture to an interactive wall outside the store. Consumers can then return to the store and have a personalised t-shirt specially printed using the image they created as the design. A selection of images will [...]

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Kick for an RBS 6 Nations Ticket

Posted in Industry News, tagged , , on February 18, 2008 | Leave a Comment »

Royal Bank of Scotland is back on the road this month with its annual ‘Kick for an RBS 6 Nations Ticket’ roadshow. Touring major cities throughout the UK, the roadshow challenges rugby fans to kick a ball between inflatable rugby posts to win a range of rugby-related prizes including tickets and travel packages to away matches. Rugby stars and celebrities [...]

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Dodge Ram runs with the bulls

Posted in Industry News, tagged , , on February 18, 2008 | Leave a Comment »

Downtown Detroit became the Wild West last month as car manufacturer Chrysler sent a heard of bulls, chased by cowboys, stampeding through the city’s streets in an experiential stunt to promote its new Dodge Ram pick-up truck. The stunt ended with a Western-themed product reveal outside the city’s Cobo Exhibition Centre. 
 
Source: The Detroit News

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Sweeney Todd cuts a close shave at Liverpool Street

Posted in Industry News, tagged , , on February 18, 2008 | Leave a Comment »

Film studio Warner Bros. set up a traditional barber shop in London’s Liverpool Street station this month, as part of an experiential campaign to promote its latest film ‘Sweeney Todd – The Demon Barber of Fleet Street’. Brand Ambassadors, dressed in Victorian costume invited brave commuters onto the fully operational barber stand for an ‘old-fashioned’ [...]

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Formula 1 roadshow races into Shanghai

Posted in Industry News, tagged , , on February 18, 2008 | Leave a Comment »

Formula 1 is staging an experiential roadshow in Shanghai this month to create excitement in the build up to Singapore’s first Formula 1 night race. The centrepiece of the roadshow is a full-scale replica Ferrari that will provide F1 fanatics with a rare photo opportunity. Fans can also experience a race track simulator and attend educational talks on [...]

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Are you registered to vote?

Posted in Our News, tagged , , on February 14, 2008 | Leave a Comment »

We’re going back to uni this month with a national face-to-face campaign to increase voter registration amongst students in the UK.
The campaign will provide valuable information to students about their right to vote and will encourage them to register to vote on the spot. We’ll be taking a two-sided ‘Have you registered?’ graffiti wall to [...]

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