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Archive for January 2008
Are you on board?
Post by BEcause XM
BEcause has hit the road this January in a campaign for The Department of Business, Enterprise and Regulatory Reform to educate workers and employers about the new national minimum wage rates.
The campaign, overseen by the Central Office of Information (COI), will provide tailored information and advice to local people in 30 towns and cities for nine weeks. On each day of the campaign, the converted double decker ‘Route 552 – Are you on board?’ bus will visit three strategically-positioned ‘bus stops’ for two hours at a time.
On board, visitors can sit and relax whilst using laptops to access online information via the campaign’s website. Brand Ambassadors will discuss individuals’ needs and help them find relevant information. Visitors can also use free on-board mobile phones to call the national minimum wage helpline.
Meanwhile it’s been a flying start to 2008 on the new business front for BEcause, with wins on new projects for Sony, Oxfam, Yakult and Plantronics. Watch this space for more details.
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