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Archive for January 2008
Panasonic brings Viera TV range to life
Post by BEcause XM
| Panasonic is bringing to life its TV ad campaign for the Viera plasma TV range with experiential activity in the UK’s biggest shopping centres. The focal point of the activity is an interactive stand divided into four individual zones each depicting different products and lifestyles. Brand Ambassadors will invite consumers to experience the zone most appropriate to them.
Source: Sales Promotion |
Sony to ‘train’ Sydneysiders
Post by BEcause XM
Sony Australia has stationed a New York subway carriage at Sydney Harbour to provide an outdoor viewing area that promotes its latest range of Bravia LCD TVs. The 20m long Bravia train features colourful New York-style graffiti ‘bunnies’ and builds on the theme of the brand’s recent ‘Playdoh’ TV ads. Passers-by are encouraged to enter the carriage where they can trial the full range of Bravia TVs. Brand Ambassadors will be on hand to educate consumers about the state-of-the-art features of the range.
Source: current.com.au
Posted in Industry news Tagged Bravia LCD TV range, Sony, technology
‘Skate’ like a pro with EA Games
Post by BEcause XM
Computer game brand EA Games launched its latest skateboarding game ‘Skate’ for the Xbox 360 and PS3 consoles with an experiential promotion in Birmingham last month. Visitors were invited to meet the UK’s Freestyle Skating champion who demonstrated tricks and showed off his ‘Skate’ gaming skills live. Visitors could also compete against each other in a ‘Skate’ tournament to win customised ‘Skate’ merchandise and gaming guides.
Source: Field Marketing
Posted in Industry news Tagged EA Games, Leisure and entertainment, Skate tournament
Bee Movie makes a buzz
Post by BEcause XM
| Paramount Pictures UK has taken its ‘Queen Bee’ flight simulator on a 10 city tour of the UK to promote its new animation film, ‘Bee Movie’. Visitors board the adapted aeroplane simulator to experience flight as seen through the eyes of bee Barry B Benson – the main character from the movie. Outside, a child friendly ‘Bee Hive’ marquee included activities such as dressing up in bee suits and jump up against an oversized Velcro wall. Gaming pods and face-painting areas as well as free film merchandise and three plasma screens showing film footage complete the experience.
Source: utalkmarketing.com |
Posted in Industry news Tagged Bee movie, Leisure and entertainment, Paramount Pictures UK
Canada comes to London
Post by BEcause XM
The Canadian Tourism Commission has shrunk down seven of Canada’s provinces to create ‘Canada Dome’ at Canary Wharf – an interactive experience that promotes Canada as an attractive holiday destination. Visitors to the dome are made feel like they are fishing off Canada’s Atlantic Coast, listening to jazz music in a downtown bar or trekking through pine forests. In addition, large scale projections of Canadian beauty spots and the sound of wild Canadian wolves are to be played out around London.
Source: easier.com
Posted in Industry news Tagged 'Canada Dome', The Canadian Tourism, travel and tourism
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Posted in Industry news Tagged interactive, Panasonic Viera plasma TV range, technology