Walkers ‘Hot Crisps Van’ hits the road

Post by BEcause XM

Crisp brand Walkers will be touring the country throughout 2008 with its famous Hot Crisps Van as part of an experiential campaign to reinforce the message that Walkers crisps are made from 100% British potatoes. The campaign will show consumers the ‘simple pleasure’ of eating Walkers crisps and will reflect the brand’s latest TV advert starring Gary Lineker.

Source: Total Retail