The Ambi Pur Fragrance Challenge

Post by BEcause XM

Home fragrance brand Ambi Pur is embarking on a ‘Fragrance Challenge’ roadshow this month to help consumers ‘inspire their senses’. Brand Ambassadors will challenge consumers to a ‘blind fragrance test’ to identify the real perfume essence of Ambi Pur versus competitor products. The activity takes place at 15 shopping centres throughout the UK before finishing at the Ideal Home Show in April. In addition, a campaign microsite offers consumers Ambi Pur promotions and exclusive design tips from celebrity home designers Colin McAllister and Justin Ryan.

Source: utalkmarketing.co.uk