Sony to ‘train’ Sydneysiders

Post by BEcause XM

Sony Australia has stationed a New York subway carriage at Sydney Harbour to provide an outdoor viewing area that promotes its latest range of Bravia LCD TVs. The 20m long Bravia train features colourful New York-style graffiti ‘bunnies’ and builds on the theme of the brand’s recent ‘Playdoh’ TV ads. Passers-by are encouraged to enter the carriage where they can trial the full range of Bravia TVs. Brand Ambassadors will be on hand to educate consumers about the state-of-the-art features of the range.

Source: current.com.au