Ecover races to recycle in France

Post by BEcause XM

Ecological brand Ecover extended its experiential activity to France last month to tie in with the brand’s sponsorship of world leading yachtsman Mike Golding. At the biannual race from Le Havre to the Brazilian port of Salvador de Bahia, Ecover’s environmentally friendly toilets were placed at the event and fully stocked with its ecological hand gel. French speaking Brand Ambassadors were recruited to converse with spectators and all branding on the campaign trailer was recreated in French.

Source: Field Marketing