Bee Movie makes a buzz

Post by BEcause XM

Paramount Pictures UK has taken its ‘Queen Bee’ flight simulator on a 10 city tour of the UK to promote its new animation film, ‘Bee Movie’. Visitors board the adapted aeroplane simulator to experience flight as seen through the eyes of bee Barry B Benson – the main character from the movie. Outside, a child friendly ‘Bee Hive’ marquee included activities such as dressing up in bee suits and jump up against an oversized Velcro wall. Gaming pods and face-painting areas as well as free film merchandise and three plasma screens showing film footage complete the experience.

Source: utalkmarketing.com