‘Be Kind to Your Behind’ urges Cottonelle

Post by BEcause XM

Tissue manufacturer Kimberley-Clark is touring major cities in the US this month with its ‘Be Kind to Your Behind’ experiential campaign promoting its Cottonelle brand of toilet tissue. Brand Ambassadors aboard a fully branded ‘Cottonelle Comfort Haven Bus’ will invite passers-by to experience the buses themed comfort areas and learn more about Cottonelle products. Visitors can experience the comfort-product bar, complimentary massage area and yoga station. The roadshow kicks off in New York this March.

Source: Brand Week