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Archive for January, 2008

Ecover races to recycle in France

Posted in Industry News, tagged , , on January 18, 2008 | Leave a Comment »

Ecological brand Ecover extended its experiential activity to France last month to tie in with the brand’s sponsorship of world leading yachtsman Mike Golding. At the biannual race from Le Havre to the Brazilian port of Salvador de Bahia, Ecover’s environmentally friendly toilets were placed at the event and fully stocked with its ecological hand gel. French speaking Brand Ambassadors were recruited to converse [...]

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‘Be Kind to Your Behind’ urges Cottonelle

Posted in Industry News, tagged , , on January 18, 2008 | Leave a Comment »

Tissue manufacturer Kimberley-Clark is touring major cities in the US this month with its ‘Be Kind to Your Behind’ experiential campaign promoting its Cottonelle brand of toilet tissue.  Brand Ambassadors aboard a fully branded ‘Cottonelle Comfort Haven Bus’ will invite passers-by to experience the buses themed comfort areas and learn more about Cottonelle products. Visitors can experience the [...]

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The Ambi Pur Fragrance Challenge

Posted in Industry News, tagged , , on January 18, 2008 | Leave a Comment »

Home fragrance brand Ambi Pur is embarking on a ‘Fragrance Challenge’ roadshow this month to help consumers ‘inspire their senses’. Brand Ambassadors will challenge consumers to a ‘blind fragrance test’ to identify the real perfume essence of Ambi Pur versus competitor products. The activity takes place at 15 shopping centres throughout the UK before finishing at the [...]

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Guinness set stout taste-test

Posted in Industry News, tagged , , on January 18, 2008 | Leave a Comment »

Guinness is launching an experiential sampling campaign at rugby grounds across the country to drive sales of its canned stout. Brand Ambassadors in a mobile Guinness bar will invite rugby fans to take part in a taste test to prove the canned product is indistinguishable from its draught version.  
 
Source: brandrepublic.com

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Walkers ‘Hot Crisps Van’ hits the road

Posted in Industry News, tagged , , on January 18, 2008 | Leave a Comment »

Crisp brand Walkers will be touring the country throughout 2008 with its famous Hot Crisps Van as part of an experiential campaign to reinforce the message that Walkers crisps are made from 100% British potatoes. The campaign will show consumers the ’simple pleasure’ of eating Walkers crisps and will reflect the brand’s latest TV advert [...]

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Panasonic brings Viera TV range to life

Posted in Industry News, tagged , , on January 18, 2008 | Leave a Comment »

Panasonic is bringing to life its TV ad campaign for the Viera plasma TV range with experiential activity in the UK’s biggest shopping centres. The focal point of the activity is an interactive stand divided into four individual zones each depicting different products and lifestyles. Brand Ambassadors will invite consumers to experience the zone most appropriate [...]

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Sony to ‘train’ Sydneysiders

Posted in Industry News, tagged , , on January 18, 2008 | Leave a Comment »

Sony Australia has stationed a New York subway carriage at Sydney Harbour to provide an outdoor viewing area that promotes its latest range of Bravia LCD TVs. The 20m long Bravia train features colourful New York-style graffiti ‘bunnies’ and builds on the theme of the brand’s recent ‘Playdoh’ TV ads.  Passers-by are encouraged to enter the carriage where they can trial the full [...]

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‘Skate’ like a pro with EA Games

Posted in Industry News, tagged , , on January 18, 2008 | Leave a Comment »

Computer game brand EA Games launched its latest skateboarding game ‘Skate’ for the Xbox 360 and PS3 consoles with an experiential promotion in Birmingham last month. Visitors were invited to meet the UK’s Freestyle Skating champion who demonstrated tricks and showed off his ‘Skate’ gaming skills live. Visitors could also compete against each other in a ‘Skate’ tournament [...]

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Bee Movie makes a buzz

Posted in Industry News, tagged , , on January 18, 2008 | Leave a Comment »

Paramount Pictures UK has taken its ‘Queen Bee’ flight simulator on a 10 city tour of the UK to promote its new animation film, ‘Bee Movie’. Visitors board the adapted aeroplane simulator to experience flight as seen through the eyes of bee Barry B Benson – the main character from the movie. Outside, a child friendly ‘Bee [...]

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Canada comes to London

Posted in Industry News, tagged , , on January 18, 2008 | Leave a Comment »

The Canadian Tourism Commission has shrunk down seven of Canada’s provinces to create ‘Canada Dome’ at Canary Wharf – an interactive experience that promotes Canada as an attractive holiday destination. Visitors to the dome are made feel like they are fishing off Canada’s Atlantic Coast, listening to jazz music in a downtown bar or trekking [...]

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