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Archive for December 2007
NFL Game
Post by BEcause XM
The NFL (National Football League, USA) unveiled a giant 26ft high animatronic of a Miami Dolphins player in Trafalgar Square recently in an experiential stunt to promote the game between the Miami Dolphins and the New York Giants at Wembley Stadium. The figure – dressed in the world’s largest football jersey – was accompanied on a tour of London hotspots by cheerleaders, live music and traditional American food stands.
Source: Brand Republic
Perrier Bubbles at Boujis
Post by BEcause XM
BEcause Experiential Marketing recently masterminded an exclusive event for drinks brand Perrier at trendy London nightspot Boujis.
The event, part of a new campaign to position Perrier as the alternative soft drink for adults, featured bespoke Perrier cocktails and music from world renowned DJ, Dimitri from Paris. Guests were greeted on a green carpet by glamorous Brand Ambassadors who handed them a branded green poker chip to exchange for a complimentary Perrier cocktail. Inside the club, where the Perrier theme continued, Brand Ambassadors chatted to clubbers about their drinks preferences before serving them their preferred Perrier cocktail.
Also this month, Managing Director Sharon Richey featured in The Observer as one of 500 outstanding individuals in the UK who have achieved outstanding success in their field. And Joss Davidge was named as one of the 100 most influential individuals in live events by Event Magazine.
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Posted in Uncategorized