Sony Bravia Tour

Post by BEcause XM

Sony is supporting its Bravia range of TV’s with experiential activity based on its recent ‘Playdoh Bunnies’ TV ad. Touring retail locations throughout the UK, ‘The Bravia Experience’ is split into four zones, with each colour-coded area representing a different Playdoh character and containing various Bravia models. Consumers are invited to tour the zones, and offered product information by trained Brand Ambassadors. People who purchase a Bravia TV with a screen bigger than 40″ will receive a free PSP hand held games console.

Source: Marketing