Quality Street makes Christmas wishes come true

Post by BEcause XM

Confectionery brand Quality Street is launching a festive in-store promotion this month to showcase its new improved flavours in the run up to Christmas. A specially-designed Christmas tree made entirely of Quality Street’s iconic green triangle chocolates and lit with sweet-shaped lights will tour supermarkets nationwide, mirroring the brand’s current TV ads. Brand Ambassadors in festive purple Quality Street outfits will encourage shoppers to sample the new flavours. Participants will be given a sweet-shaped ‘bauble’ on which to write their family’s Christmas wish and hang on the tree. At the end of the campaign, Quality Street will make wishes come true for three lucky families.